Wine Marketing Podcast: How Emotions Drive Brands

Transom's Creative Director Andrew Means joins the Wine Marketing Podcast to talk about standing out in a crowded market

Published by Andrew Means

July 3, 2025

A pattern of green, yellow, and red dots

I recently sat down with The Wine Marketing Podcast to talk about the importance of creating (and how to create) emotional connections in wine branding.

We covered:

  • Why we love working with wineries
  • The mentality of the luxury purchase
  • Why today's drinkers have a whole different set of problem to solve
  • Current brands that are creating true brand value

We also talked about Transom's free branding workshop offer. See below for more information.

If you’re working on brand strategy, thinking about a packaging refresh, or trying to grow DTC sales in a saturated market, this conversation might be worth a listen.

🎧 Listen to the episode

Transom's free brand development workshop uncovers your hidden strengths to give you no/low cost branding actions you can take immediately. Begin positioning your brand for transformational growth. Email inquiries@transom.design. But hurry, this is a limited time offer.