Wine Marketing Podcast: How Emotions Drive Brands
Transom's Creative Director Andrew Means joins the Wine Marketing Podcast to talk about standing out in a crowded market
Published by Andrew Means
July 3, 2025
I recently sat down with The Wine Marketing Podcast to talk about the importance of creating (and how to create) emotional connections in wine branding.
We covered:
- Why we love working with wineries
- The mentality of the luxury purchase
- Why today's drinkers have a whole different set of problem to solve
- Current brands that are creating true brand value
We also talked about Transom's free branding workshop offer. See below for more information.
If you’re working on brand strategy, thinking about a packaging refresh, or trying to grow DTC sales in a saturated market, this conversation might be worth a listen.
Transom's brand development workshop uncovers your brand's hidden strengths to help position your brand for transformational growth. Email inquiries@transom.design. This free workshop is available for a limited time only.